Apple launches 'Emoji Game' for News+ in push to grow subscriptions

Introduced in the course of the WWDC 2025 keynote, Apple Information Plus’ newest Emoji Sport is now out there to subscribers. The Emoji Sport requires iOS 18.4, iPadOS 18.4, and macOS Sequoia 15.4. It was initially anticipated to launch alongside iOS 26 later this fall.

Apple launched the sport early to rejoice World Emoji Day. With this launch, the corporate provides to its lineup of day by day puzzle video games out there by the $12.99/month Apple Information+ subscription.

Cupertino says Emoji Sport “brings to life one in every of customers’ favourite methods to talk in a enjoyable and interesting manner, with gamers challenged to use emojis to full three phrases, with the purpose of fixing the puzzle in as few strikes as potential.”

Picture supply: Apple Inc.

One standout function of the Emoji Sport is its use of Genmoji, created with Apple Intelligence, to take a look at gamers’ abilities. “Every phrase is accompanied by a clue, which the consumer can select to reveal, however that may rely towards the participant’s whole variety of strikes,” the corporate explains.

“Emoji Sport is the right addition to the Apple Information+ suite of phrase and quantity puzzles, turning the emoji we use each day right into a brainteaser that’s approachable and enjoyable,” mentioned Lauren Kern, editor-in-chief of Apple Information.

Like Apple’s different video games, Emoji Sport helps Sport Middle leaderboards (and can later combine with the upcoming Video games app). Gamers can even share their outcomes with family and friends through social media, Mail, or Messages.

Apple Information+ subscribers can entry day by day and archived puzzle video games in the Puzzles part of the Apple Information app. As well as to Emoji Sport, Apple presents in style puzzles like crossword, the crossword mini, Quartiles, and Sudoku.

The Apple Information+ subscription is obtainable in Australia, Canada, the UK, and the USA. Customers can subscribe individually or as a part of the Apple One Premier bundle. Presently, it’s unclear when Apple plans to develop Information+ to extra nations and areas, however world demand for it stays excessive.